Naomi Kelman is CEO & President of Willow™. Naomi has always believed in, and been inspired, by the idea that women are exceptional people. Most recently she has worked tirelessly to create a game-changing solution for nursing moms with the introduction of Willow. Willow is the world’s first all-in-one wearable breast pump that fits inside a mom’s bra. Naomi’s strength is in re-imagining and truly listening for unmet needs in healthcare and in delivering innovative solutions that make people’s lives better. A consumer products veteran, Naomi spent her early years in the beauty industry at Clairol before becoming an expert in healthcare. She had a long, distinguished career at Johnson & Johnson where she served as President of Vistakon (Acuvue contact lenses) and Lifescan (One Touch diabetes) and she was Division Head of the Global Over-the-Counter (OTC) Division of Novartis.

The oldest of four sisters, she is a strong advocate for women. Naomi understands the unconditional commitment of moms to provide for their babies and believes that Willow™ will be a platform to help moms achieve their own personal goals. Naomi received her BA and MBA from Cornell University. She lives in California with her family.