When you’re a parent, life is filled with all kinds of necessary inconveniences — and breast pumps are definitely one of the most necessary and most inconvenient. There’s no question that the devices have been revolutionary for working moms. But for something that’s supposed to make life easier, having to deal with a breast pump can be a real drag. So it’s no wonder a breast massaging system that recently debuted at the 2019 Consumer Electronics Show (CES) is getting so much buzz: Nurture by Imalac is the world’s first hands-free breast massager, and it promises to make the pumping process significantly more efficient… though it’s not technically a breast pump at all.